Cars for Christmas Super Lottery

2020 Campaign

As part of this lottery campaign for 2020, I created a brochure, PS Letter and Poster. A new style and look was developed from the previous years to refresh the lottery and excite buyers. Principles of Information design were used in the process which included hierarchy, chunking and proper placement of information and images. Using the assets I was provided, all pieces were similar in style keeping with the theme or campaign of that year.

Brochure

PS Letter

Poster