CASH AND CAMPING SUPER LOTTERY

2022 Campaign

As part of this lottery campaign for 2022, I created a brochure, PS Letter, digital/print ads and made adjustments to the website. Working off of last years style with minor changes I managed to create a set of items that worked well together, expressing the brand and what it is all about. Principles of Information design were used in the process which included hierarchy, chunking and proper placement of information and images. Became familiar with the whole printing procedure. When it came to refreshing the website I took into consideration readability, usability and overall use of space whether it be on desktop or mobile. The main goal was to not overwhelm or confuse users, but rather make it a pleasant easy experience.