Kore Fuels
AFS Rebrand, Logo & Deck
Goal
Re-brand AFS (Advanced Fuel Solutions), by introducing a new name, logo and style.
The brand needed to be shown as an industrial biomass fuel producer, with a focus on white pellet production and torrefied biomass.
Old logo
Project Statement
I wanted to incorporate the pellet as a design element, and the “O” was the perfect place to do so. Since the biomass process involves heat, an additional graphic was added to complete the look.
I ultimately landed on two main colours; a muted green and deep orange. To represent the sustainable nature of the company while also emphasizing the burning/heating process involved when it comes to their fuel solutions.
Ideation
Lots of brainstorming went into this project, even with a tight timeline. The process was intense, involving trial and error. But we got somewhere!
