OmadaRG
Logo & Deck Design
Goal
Develop a brand identity and pitch deck for OmadaRG Corp., a company focused on acquiring established, revenue-generating businesses across three core sectors: oil and gas, mining exploration, and industrial support services.
The brand needed to reflect the meaning behind the name “Omada,” a Greek-derived word associated with a group, team, or collective. Drawing inspiration from Greek mythology and the idea of bringing individual strengths together, the identity was designed to represent OmadaRG’s strategy of acquiring distinct companies and uniting them within a larger, diversified group.
Project Statement
I took inspiration from Greek architecture, specifically classical pillars, to kick-start the logo process, refining the concept as my exploration progressed. I wanted the brand to feel industrial and simple while maintaining a subtle Greek influence. This direction is reflected through the chosen colour palette, imagery, typography, and overall visual identity.
Ideation
I had a jump start with my inspiration, that ultimately lead to a quicker outcome. This was also a high turn around project so I had to act quick and get things reviewed and green lit.
