VISUAL IDENTITY SYSTEM

Branding an Assigned Area in Calgary

Goal: 

To intensely research a predetermined Calgary area to create a name, tagline, and visual identity system for that place. We were required to perform not only primary and secondary research but also ethnographic research.

Project Statement: 

Our project focused on Chinatown and a particular section of downtown. To get a better understanding of the culture and how people felt about this area, we created surveys that were filled out by local business and homeowners. A question board with phrases such as “This area is . . .'' were hung up around our sector as well. We developed iterations, sketches to come to a final design. Using Adobe Illustrator we created and designed a document where we displayed our logo, a style sheet, rationale etc.  

*This project was done in collaboration with Erabell Soltan